“In the minds of some people outside Japan, there’s a sense that Japanese literature is supposed to be elegant, mysterious, stately, refined — all that orientalist wabi-sabi bullshit that gets laid on Japan in general,” says Daniel Joseph, translator of the recently published “Rip it Up” by Kou Machida. In Japan, Machida’s books have been an acknowledged influence on writers like Mieko Kawakami and Hiroko Oyamada.
But, when his book “Kiregire” (“Rip it Up”) was translated, publishers would not touch it. Not because it was not good, but because it is so outside the mainstream expectation of what a translated novel from Japan looks like. It took Inpatient, a small press with nothing to lose, to take the chance.
“The idea that the entire literary output of a nation should fall into certain narrow categories is inane,” adds Joseph. “The idea that Japanese literature can not be bawdy, funny, earthy, ridiculous, absurd, over-the-top can only hold us all back. But one of the amazing things about Machida is that the literary establishment inside Japan had the same reaction to him. They had internalized this uptight idea of Japanese literature and were scandalized by him. ”
This creates a self-reinforcing cycle: readers like that Facebook mod only read Japanese books that fit into their definition of Japanese literature, so publishers, regardless of personal desire, are forced to follow sales and so they only publish only books that fit this mold . Currently, this means a plethora of books with a cat somewhere in the title (“The Traveling Cat Chronicles,” “The Cat Who Saved Books,” “The Guest Cat,” “If Cats Disappeared from the World,” etc.). It’s gotten to such a ridiculous level that Alison Watts, translator of the forthcoming “The Boy and the Dog” by Shusei Hase could joke, “look out cats – your day is over!”
The guiding principle now is Amazon’s algorithm: “People who bought X also bought Y.” If you read books by Haruki Murakami, it will recommend more books by Murakami, and books that are Murakami adjacent. As you read these, the feedback loop intensifies. Publishers take notice that readers are reading Murakami; therefore we need to publish more writers like Murakami. Find me the next Murakami.
“The Murakami brand was so wildly successful that he defined Japanese literature for the foreign market for decades,” says Joseph. “We’re finally coming out of that now, with people like Hiroko Oyamada, Mieko Kawakami and Aoko Matsuda, though a lot of books are still riding the Murakami train — the same simple style, very slightly transgressive but basically safe.”
Machida is anything but safe, and reviewers elsewhere have described the narrator as vile, a monster, as the embodiment of toxic masculinity, something I do not disagree with. “I think another reason publishers were a little averse to this book is that we live in a time where people seem to have a hard time with the concept of narrative voice,” says Joseph. “A character says something vile or misogynist, therefore the author is a vile misogynist. So I understand why publishers are cagey about a book like this, with such a jerk as a narrator. Publishers are afraid of seeming reactionary, even if the work is satirical. ”
Which is understandable. The wider point, however, is that if readers of Japanese literature in English are to get as full a picture as possible of what Japanese literature is, then important, influential writers like Machida need to be published and read as much as the Murakami-adjacent ones, and the stories about cats.
This is why I do not understand that Facebook mod: If we love Japanese literature, then surely we want to read as far and as widely as possible? We want to explore those nooks and crannies, not close them off. So rather than defining exactly what we think Japanese literature is and railroading publishers into feeding the algorithms, we need to banish exclusive attitudes that are killing the chances of us discovering our next favorite Japanese author. Try something new, challenge your taste buds, embrace growth. Open your borders.